Last update: May 2018
We respect privacy and your rights to control your personal data. We will be clear about the data we collect and why. We do not and will not sell your data to third parties. The prime purpose of collecting your data is to improve our service to you.
This Privacy Statement explains the personal information we collect from you, either directly or indirectly, and how we will use it.
Personal information is any information that can be used to identify you or that can be linked to you.
The Statement also elaborates on the choices you can make about the data we collect, and how you can control these decisions
The Types of Information We Collect
Information you provide to us
We collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about our Products and Services.
Information we collect automatically
We automatically collect information about you, such as Site Usage collected by cookies and similar technologies when you use, access or interact with us via our website. We may, for example, collect information about the type of device you use to access our website, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the webpages you view on our websites, whether you interact with content available on our websites and how.
Information of children
Our site does not target and is not intended to attract children under the age of sixteen. Although visitors of all ages may navigate through our website, we do not knowingly collect or request personal information from those under the age of sixteen. If, following a notification from a parent, guardian or discovery by other means, a child under sixteen has been improperly registered on our site by using false information, we will cancel the child's account and delete the child's personal information from our records.
How We Use Personal Information
We use the data we collect to provide you with the Products and Services we offer, which includes using data to improve and personalise your experience with our company and website. We also use the data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.
We also use data to protect the security and safety of our systems and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.
We also may use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication to inform you about new Products or Services. This processing is necessary to serve our legitimate interest.
How We May Share Personal Information
We only disclose your data as described in this Statement. We may share information with the following types of third parties.
Third Party services
We use a variety of third-party vendors to carry out services like website management and hosting, online Product purchases and shipping, credit card processing and email communications. We only share your personal data as necessary. To complete a transaction, provide a Product or Service you have requested or authorised and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services requested by you and in accordance with this Statement. It is our legitimate interest to process your personal data for these purposes.
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organisations, our affiliates or in legal proceedings.
When sharing data with third parties, your personal information may be transferred to countries where data protection laws may provide a lower standard of protection for your personal information than your country. We take great care in protecting your personal information and have put in place adequate mechanisms to protect it when it is transferred internationally. We will transfer your personal information in compliance with applicable data protection laws and will implement suitable safeguards to ensure that your personal information is adequately secured by any third party that will access your information (for instance, by using the Standard Contractual Clauses as approved by the European Commission).
How we manage your data
Personal data collected by us is stored and processed in the UK. We have ensured that adequate mechanisms are in place to protect personal information when it is stored by using the Standard Contractual Clauses as approved by the European Commission.
We will retain your personal information for as long as we deem it necessary to enable you to use the website and to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines.
We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:
you can ask us for a copy of the personal information we hold about you;
you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time.
We will respond to your request as soon as possible but certainly within 30 days.
We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country or supervisory authority.
The technologies we employ
A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. We use both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.
Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.
Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimise our website and make it easier for you to navigate.
Functional cookies. These cookies allow our websites to remember choices you make while browsing and personalise your experience. We may store your geographic location in a cookie for instance, to ensure that we show you the website relevant to your area.
Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at our website.
How to control Cookie settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalised to you
Changes to Our Privacy Statement
We may from time to time modify or update this Statement when necessary, to reflect customer feedback and changes in our Products and Services. Please review it regularly. When we update this Statement, we will revise the 'Last Update' date at the top of the Statement. If there are material changes to the Statement or in how we use your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification.